One of the first things you should do if you’re dating or plan to start dating soon is to work on ways you can know yourself to date smarter.
One way to do that is to embrace personal branding.
Now you may think that branding is for professional life, not your personal life. But understanding your personal brand – or the authentic you – will actually help you date better.
Defining your personal brand helps you differentiate yourself from others like you in the dating pool and better communicate (in writing and verbally) who you are.
And the better you know yourself, the better you’ll be at picking the right people to date.
The more specifically you can speak to people about yourself, and write about yourself in your online dating profiles, the more likely you’ll connect with a kindred spirit.
Differentiation, not sameness, will get you noticed, and help you find the right partner for you.
If you’ve been dating online for any amount of time, and reviewed even a few profile summaries or narrative sections, you’ve probably noticed how much the same they sound, for the most part.
Very few people differentiate themselves. They load the content with clichés that don’t really provide information about who they are.
Many don’t bother to write much of anything, and the narrative section is where you get the chance to really “sell” yourself.
I believe they don’t understand that a generic summary about them in their profile does little to capture attention and convince the right people to reach out to them.
If your profile is generic and makes you sound pretty much the same as everyone else, you may not get noticed by your ideal partner.
I’ve done this work myself, and I can tell you that it takes some effort.
But I’ve found that anyone who takes the time to do it is better prepared to know their ideal partner pretty early in the game, and is better able to weed out people who aren’t right for them.
Why Self-Knowledge is Such a Good Thing
In a Psychology Today article, Meg Selig outlined the benefits of self-knowledge. Think about how powerful and useful this will be for you, as you’re dating:
Happiness. You will be happier when you can express who you are. Expressing your desires, moreover, will make it more likely that you get what you want.
Better decision-making. When you know yourself, you are able to make better choices about everything, from small decisions like which sweater you’ll buy to big decisions like which partner you’ll spend your life with.
Self-control. When you know yourself, you understand what motivates you to resist bad habits and develop good ones. You’ll have the insight to know which values and goals activate your willpower.
Resistance to social pressure. When you are grounded in your values and preferences, you are less likely to say “yes” when you want to say “no.”
Tolerance and understanding of others. Your awareness of your own foibles and struggles can help you empathize with others.
Vitality and pleasure: Being who you truly are helps you feel more alive and makes your experience of life richer, larger, and more exciting.
Know Yourself To Date Smarter in 7 Steps
Below you’ll find the “know yourself to date smarter” personal branding exercises I did that led me to my true love.
This exercise is one of the features of our Mature Dating Game Plan that will more fully prepare you to date better and find love.
As you do this work, take the time to dig deep, and be introspective and insightful.
Step 1: Guiding Principles – Understand Your Core Values
Part of the work involved in determining who your ideal partner is includes detailing your core values which, for the most part, your ideal partner should share.
Your values are your guiding principles. By determining your top values, you’ll be better equipped to identify potential partners whose values match yours.
You’ll find a comprehensive list of core values here, but the following gives you an idea of what they are:
Authenticity ~ Adventure ~ Authority ~ Autonomy ~ Balance
Compassion ~ Challenge ~ Citizenship ~ Community ~ Curiosity
Determination ~ Fairness ~ Faith ~ Friendships ~ Fun
Growth ~ Happiness ~ Humor ~ Justice ~ Kindness ~ Learning
Love ~ Loyalty ~ Openness ~ Optimism ~ Peace ~ Pleasure
Popularity ~ Recognition ~ Religion ~ Reputation ~ Respect
Responsibility ~ Security ~ Self-respect ~ Service ~ Spirituality
Stability ~ Success ~ Status ~ Trustworthiness ~ Wealth ~ Wisdom
Step 2: Personal Attributes – The Words That Best Describe the Kind of Person You Are
Think about how people introduce you to others. What words do they use?
Here’s a list of suggestions, but don’t limit yourself to these:
Accessible ~ Active ~ Adaptable ~ Ambitious ~ Assertive ~ Bold ~ Bright
Calm ~ Collaborative ~ Communicative ~ Competitive ~ Confident
Congenial ~ Conservative ~ Cooperative ~ Dependable ~ Devoted
Diplomatic ~ Dramatic ~ Driven ~ Energetic ~ Enterprising ~ Ethical
Extroverted ~ Flexible ~ Genuine ~ Honest ~ Humorous ~ Imaginative
Impatient ~ Introverted ~ Intuitive ~ Liberal ~ Likable ~ Open-minded
Organized ~ Passionate ~ Persuasive ~ Precise ~ Reliable ~ Resourceful
Risk-taking ~ Sensual ~ Silly ~ Sincere ~ Supportive
Step 3: Passions – What Things You Most Enjoy Doing
What interests drive you and get you up in the morning? The activities you can’t wait to do, after you’ve taken care of all your responsibilities. These include the sports you like, your hobbies, favorite pastimes, etc.
Step 4: Lifestyle – How You Like To Live Your Life
You’ll want your partner to share many of your lifestyle choices. For instance, you’ll soon be frustrated being with someone who won’t eat at the kind of restaurants you like because they don’t like that kind of food.
Or, if you are:
A non-drinker, you may not be happy being with someone who does drink, even if only socially.
Into big adventure travel, things probably won’t work long term with someone who only likes cruise ship vacations.
A homebody, think twice about connecting with someone who can’t stand being around the house.
Into healthy cooking and eating, you may have problems with a partner who only eats fast food.
Step 5: Strengths and Weaknesses – The Good and The Bad About You and Relationships
Think about the relationship (romantic and otherwise) and dating strengths that drive you. The things that led to successful experiences with people.
It could be things like being supportive, or being willing to compromise, or being patient always, or being a great listener, or being good at solving personal problems.
Conversely, what things about you have kept you from having successful relationships and dating experiences? What things get you in trouble?
- Are you someone who picks partners who need fixing, because you’re a “fixer”?
- Or, are you always falling for people who are no good for you?
- Or, do you always move relationships along too fast, when your partner needs to move more slowly?
Step 6: Feedback from Others – How People Who Know You Best Describe You
The true measure of your dating personal brand (the authentic you) is how you’re perceived by others.
The feedback you get from those who know you well (family, friends, co-workers, hair stylist, etc.) will help you better understand who you are and how you come across to people you’re dating.
Once you’ve done the work on Steps 1 through 5 above, have them review your answers and give their input. How would they complete these steps with you as the subject?
Step 7: Wrap It All Up Succinctly To Know Yourself To Date Smarter
Now that you’ve worked on the 6 steps above, you should have a pretty good handle on who you are and what makes you unique.
Bring it all together with this nifty exercise.
Describe yourself in 3 words that explicitly say who you are. And describe why you chose those 3 words.
FAQs to Know Yourself to Date Smarter After 60
Knowing yourself is crucial for smarter dating after 60 because it helps you make better choices, connect with compatible partners, and increase your chances of finding happiness in a relationship.
Personal branding is not just for professionals; it also applies to dating. Defining your personal brand helps you stand out in the dating pool, communicate your authentic self effectively, and attract like-minded individuals.
Differentiation is key because generic profiles tend to blend in with others. To attract the right partner, you must stand out by showcasing your unique qualities, values, and interests in your online dating profile.
Self-knowledge in dating leads to greater happiness, improved decision-making, enhanced self-control, resistance to social pressure, empathy for others, increased vitality, and a more fulfilling life experience.
Here are the seven steps I followed to find true love:
1. Understanding your core values.
2. Identifying personal attributes that describe you.
3. Recognizing your passions and interests.
4. Defining your preferred lifestyle.
5. Assessing your strengths and weaknesses in relationships.
6. Gathering feedback from those who know you well.
7. Summarizing yourself in three words that convey your uniqueness.
Core values act as guiding principles that help you identify potential partners who share your values, increasing the likelihood of a successful and harmonious relationship.
Identifying personal attributes helps you understand how others perceive you and how you present yourself to potential partners, contributing to better self-awareness and communication.
Lifestyle compatibility ensures that you and your partner share similar preferences and habits, reducing potential conflicts and enhancing the quality of your relationship.
Recognizing your strengths and weaknesses in relationships helps you build on what works and address areas that may have caused problems in past dating experiences.
Feedback from friends, family, and acquaintances provides valuable insights into how you are perceived by others, allowing you to refine your dating personal brand and present your authentic self more effectively.