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October 25, 2023 By Cosmo Leave a Comment

What Men Want in Women and What They Really Like (Even if They Don’t Know It)

what men want in women

What do men want in women? It seems like an easy question to answer. As a man, you’d think I could easily tell you what men find attractive in women. Yet my series of failed relationships led me to question all my beliefs about dating and relationships.

Along the way, I learned three things about what men like in women.

  1. There’s what men say they like in women.
  2. There are things guys notice about women instantly thanks to biology and the subconscious.
  3. There is a powerful arousal template at work in all of us.

My questions took me on a journey that led to me finding my partner and true love, Daisy. Allow me to explain a bit.

What Men SAY They Like in a Woman

Brandon Wade of SeekingArrangement.com surveyed three thousand successful men to find out what guys notice first in a woman. In order of preference they responded as follows:

  • The quality of her verbal and written communication
  • Posture
  • The way a woman carries herself when she walks. Grace is important.
  • A sense of self. Says Wade, “A common deal breaker with employers during an interview is a candidates’ pretending or exaggerating their understanding of a certain subject. Our survey found that this was also a big pet peeve among successful men looking to date, particularly in cases where women lied about the extent of their knowledge when it came to current events, politics and culture.”
  • Hair.

OK, that’s what successful men SAY they want. What about the average Joe?

Another survey about what men prefer in women lists the things men notice about women in this order:

  • Hair
  • Eyes
  • Smile
  • Breasts
  • Butt

We can go on with countless surveys, each slightly different from the next. You get the point.

What men say they notice varies a lot. Answers vary with culture. They vary according to personality type.

It turns out that genetics and our subconscious might be responsible. It might also explain why what we say doesn’t match what we do.

What Men Want in Women, According to Biology

what men notice about women and why

Here’s what some scientific research has to say about attraction and beauty.

One mistaken belief about what men find attractive in women is that it’s determined by the culture in which we live. For instance, it seems obvious that a man in the US will notice different things about women than a man living in a tribal island culture.

But that’s not accurate. The studies about beauty and attraction quoted here found that there are indeed universal standards of attraction. Here are some interesting findings.

  • “Attractive faces are only average.” Using a method for creating “average” looking faces, they found that people in general are more attracted to average faces. Facial symmetry matters more than looks. Langlois & Roggman. Psychological Science (1990)
  • “In the west males prefer females who are shorter than average while females prefer males who are taller than average.”
  • People tend to marry those who resemble themselves.
  • “Universally, men prefer women who are lighter than average (relative to local population) and women prefer men who are darker than average (relative to local population).”

Another famous study by psychologist Devendra Singh found that waist-to-hip ratio (WHR) matters. Men in all cultures, not just the West, are most attracted to women with a WHR of 0.7, which translates to the hourglass figure.

His hypothesis was that this preference is, like facial symmetry, tied to better health, especially reproductive health.

Studies have proven that women in the ideal range (0.67-0.8) are healthier, more resistant to disease, and conceive easier with fewer complications.

(Women, on the other hand, like a WHR of 0.8 to 1.0 in men, but broad shoulders are a bigger turn-on.)

The Arousal Template and Why Men Are Attracted to Certain Kinds of Women

In addition to biology, our subconscious is always at work in our lives.

According to Patrick Carnes, Ph.D., author of Facing The Shadow: Starting Sexual and Relationship Recovery, an arousal template is “the total constellation of thoughts, images, behaviors, sounds, smells, sights, fantasies, and objects that arouse us sexually.”

We all have an arousal template. It includes everything we just talked about, and then some. This template is formed over time and influenced by childhood (especially trauma) relationships, and all that we process through various media.

In working with a therapist, I discovered that my template included an attraction to women who exuded a sense of danger and edginess. Danger was exciting and fun to me. But it replicated my dangerous childhood in an alcoholic family, where I never felt safe. It was a shocking discovery.

I was attracted to incompatible women with whom a healthy relationship was next to impossible. There was never long-term safety in my relationships.

Unless we’ve done some serious self-examination about the choices we make in life, we’re doomed to repeat them. This is an exercise best done with a licensed therapist.

Color and Men’s Attraction to Women

color and mans attraction to women

An article from the University of Rochester, Psychological Study Reveals That Red Enhances Men’s Attraction to Women, discusses a study about color and attraction.

In the study, a photo of one woman was shown to men. One version had her in a red shirt. Another had her in a blue. That was the only difference.

One of the questions asked was,

“Imagine that you are going on a date with this person and have $100 in your wallet. How much money would you be willing to spend on your date?”

Under all of the conditions, the women shown framed by or wearing red were rated significantly more attractive and sexually desirable by men than the exact same women shown with other colors. When wearing red, the woman was also more likely to score an invitation to the prom and to be treated to a more expensive outing.

The red effect extends only to males and only to perceptions of attractiveness. Red…did not change how men rated the women in the photographs in terms of likability, intelligence or kindness.”

Conclusion – Will My Attraction to Women Lead Me to True Love or Another Bad Relationship?

Attraction between men and women is far from being understood. Yet despite the mystery surrounding attraction, genetics, and the subconscious, there is a simple way to cut through the clutter in your search for a great relationship and an ideal partner.

We can pay attention with our conscious mind to the things that we can change. Our mind is, after all, the main distinguishing feature between us and animals. We can change behaviors and thinking that have led us astray.

Other studies about what attracts us to each other have shown that we are drawn to others with similar values and beliefs. Not only do shared values affect our initial attraction, they’re the glue that holds us together.

Dr. Seth Meyers, in Why a Man Chooses One Woman Over Another, drew on his experience as a clinical psychologist to answer that question. He found the most common reasons for choosing one woman over another are:

Compatibility in Sex, Affection, and Social Groups (must fit in with each other’s crowd.)

Shared Lifestyle Values with regard to Family Life, Social Life, and Traveling (do you need time to take trips with your buddies or do you want your partner to go everywhere with you?)

Ultimately, successful long-term relationships are built upon far more than subconscious desires and biological traits passed down to us from our ancestors. We have a choice in the matter.

It pays to:

Get to know yourself well and to define the values and beliefs that are important to you.

Understand who you are attracted to and why.

Define your ideal partner. How else will you find them?

Create and follow a plan for your dating success.

The payoff comes when after taking action, you find your way to a true and lasting love.

FAQs on What Men Want in Women and What They Really Like

What do successful men say they like in women?


Successful men prioritize qualities like verbal and written communication, posture, grace in walking, a sense of self, and hair when it comes to what they find attractive in women.

What do average men tend to notice about women?


Average men often first notice a woman’s hair, followed by her eyes, smile, breasts, and buttocks, according to surveys.

Are there universal standards of attraction for men regarding women’s appearances?


Yes, studies suggest that there are universal standards of attraction, such as the importance of facial symmetry, waist-to-hip ratio, and certain preferences for lighter or darker skin tones.

What’s the significance of facial symmetry in attractiveness?


Facial symmetry matters because people tend to be more attracted to average-looking faces, which often exhibit symmetrical features.

What waist-to-hip ratio (WHR) do men generally find attractive in women?


Men across cultures are most attracted to women with a waist-to-hip ratio of around 0.7, which gives the hourglass figure. This preference is linked to better reproductive health.

Is attraction solely determined by biology and genetics?


No, attraction is also influenced by subconscious factors and personal experiences, including childhood and past relationships, which shape an individual’s arousal template.

What is an arousal template in the context of attraction?


An arousal template encompasses various factors like thoughts, images, behaviors, and experiences that sexually arouse an individual. It is formed and influenced by life experiences.

Can personal attraction templates be problematic in relationships?


Yes, they can lead to attraction to individuals who may not be compatible for a healthy relationship, replicating past traumas. Seeking help from a therapist can be crucial for understanding and changing these patterns.

Does color play a role in men’s attraction to women?


Yes, studies suggest that the color a woman wears can affect men’s perception of her attractiveness. Men tend to find women wearing red more attractive and sexually desirable, though it doesn’t influence likability, intelligence, or kindness.

What qualities make one woman more attractive than another to a man?


Factors like compatibility in sex, affection, and social groups, as well as shared lifestyle values, family life, and traveling preferences, are common reasons why a man might choose one woman over another.

How can one increase their chances of finding a lasting and loving relationship?


To increase the likelihood of finding true and lasting love, individuals can get to know themselves, define their values and beliefs, understand their attractions and preferences, define their ideal partner, and create a plan for successful dating.

For more on how to succeed in mature dating, download The Secret to Mature Dating Success. It’s free.

Filed Under: Know Yourself, Single Men Over 60, Who Is My Ideal Partner?

Previous Post: « Living Together or Marriage for Seniors: The Pros and Cons
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